While the terms “copywriter” and “content writer” are sometimes used interchangeably, they do have distinct differences.
A copywriter primarily focuses on creating persuasive and engaging copy that drives specific actions or conversions. Their work is often seen in advertisements, sales pages, landing pages, and other marketing materials.
On the other hand, a content writer specialises in producing informative and valuable content that educates, entertains, or engages readers. They typically write articles, blog posts, guides, and other non-promotional materials.
Both roles are crucial in their respective areas of expertise and can be valuable assets for your business, depending on your specific needs.