Yes, in today’s digital landscape, many copywriters are using AI tools and technologies to enhance their work processes and improve efficiencies. A copywriter who does not utilise the latest technologies to optimise their workflow will not compete with copywriters who embrace the technology.
Ideally a copywriter should be skilled at AI optimisation.
Using AI to assist in tasks like generating content ideas, conducting keyword research, optimising copy for search engines, and analysing data to gain insights; while spending their time completing the core creative work, such as developing product positions and crafting compelling messaging.
AI is a valuable tool that can support and enhance a copywriter’s work, but it doesn’t replace the unique human touch that a skilled copywriter brings to the table.